Insights in Action
Corporate Sustainability: Platinum is Our New Green
It’s no secret we pride ourselves on being an eco-friendly manufacturer, but for The Bernard Group, that’s the baseline. We go beyond recycled paper and green alternatives to corporate sustainability as a whole. We’ve maintained our EcoVadis sustainability rating of Platinum for the second year. Our Director of Corporate Social Responsibility, Liesl Beck, details how we did it.
Color Psychology: How to Use It for Marketing & Sales
The right color attracts the right customer. You know the one – the target customer, the repeat customer, the high-value customer. That’s why color psychology is crucial in print marketing. See how certain tints pair with certain tactics to create the reactions and results you want, plus get insider tips on how to use color effectively from The Bernard Group’s own creative director.
Prost to Print: 5 Ideas for Oktoberfest Marketing (& Other Fall Events!)
With authentic beer, savory wurst, traditional games and live music, Oktoberfest sells itself, right? Nein. While the lure of lederhosen may be strong, your Oktoberfest marketing must be stronger to build awareness for your events and get people in the door. Before you plan for pretzels and polka, promote with our top five print marketing ideas. (Hint: You’ll want them for harvest and fall festivals, too!)
Artists Print With The Bernard Group
For professional artists and hobbyists alike, making high caliber prints of your creations is essential to keeping your business or side hustle booming. The Bernard Group helps bring this vision to life with the highest quality substrates and color matching that can’t be beat, whether you sell art online, showcase framed pieces at fairs or market custom prints at expos. Check out our design tips for custom art designed with paper, canvas and metal and use TBG as your secret weapon for artistic success
Patriotic Printing: Design Ideas for Adding Americana into Advertising
Holidays often mean two things for your business: a busy few weeks and a boost in sales. And the key to a successful campaign? The right design at the right time. For the Fourth of July, we’re talking patriotic and Americana printing that celebrates the season and engages the community. From subtle stars and stripes to bold red, white and blue, check out these easy and effective ideas for adding strategic spirit to your Fourth of July signage and print marketing.
Pop-up Promotion: 5 Ways to Use Retractable Banners
When you think Retractable Banners, you think event marketing. But with our custom banner printing options like convenient sizes and portability, you’ll also think real estate advertisements, product announcements, visual aids, trade shows and more. In durable, tear-resistant vinyl, our pop-up banners do more than promote. But don’t just take our word for it – read on to hear what five of our customers have to say.
Custom Banners: The Essentials for Printing & Hanging
When you have something important to say, why not go big? Lightweight, durable and reusable, custom banners are so versatile and give designers the flexibility to attract attention in a big way. So before you hang up mesh or vinyl banners, take a look at the customizing options available to you.
Logo Lure: Promotional Products Build Brand Recognition & Loyalty
Stretching your marketing dollars is more important than ever. It goes without saying, you need a strategy that repeatedly pays off, not just a one-time wonder. Investing in promotional products is a tactic that advertises your business and boosts awareness practically anywhere. And we’re not talking just the obvious water bottles and keychains for giveaways. From apparel and drinkware to tech and essential PPE, the range of branded items is wide and profitable.
Introducing Metal Prints: Stunningly Detailed, Fine Art Quality Decor
Whether you’re designing a sophisticated atmosphere in your office or decorating your home with memories and moments, custom Metal Prints furnish any space with a high-end look and vibrant, engaging color. Created with durable dye sublimation printing, our aluminum prints bring your favorite photos to life, display your brand in brilliant fashion and showcase artwork with high-resolution clarity like you’ve never seen.
Commercial Printing: How a Manufacturer Makes the Most of Marketing
For manufacturers big and small, print marketing is essential to meeting sales goals and creating brand awareness. With custom catalogs, direct mail marketing, wall art, training collateral and more, the team at Walker Manufacturing Company finds print to be a strategic seed that just keeps growing.