We all know it’s what’s on the inside that counts – but let’s be honest, the outside matters, too. When it comes to marketing, it matters a lot. Whether customers are browsing in your jewelry store or scrolling your online selection, the presentation is what takes them from first impression to final purchase.
One simple way to stand out? A custom backing card. Essential for accessories of all kinds, jewelry backers should be creative and engaging, but more importantly, represent your brand and the story you’re trying to tell.
Custom Bookmarks helped Julie Fjell, artist and owner of Julie Fjell Designs, do just that. “I’m a small business but still wanted a sleek, professional look,” she said. “I chose the bookmark to adapt [my backers] to because they were the closest in size.”
A premium online printer like The Bernard Group gave Fjell more customizing options than just size, including paper stocks, drilling options and laser cutting. “I loved that I could personalize my project to the exact size and even add holes to make items easier to attach to the card.”
Debbie Thompson, creator and owner of Tom Design, turned our Premium Business Cards into premium backers for her custom jewelry. “We use these to package our gemstone jewelry [and] feel it takes our jewelry to an upper level of customization,” Thompson said.
Like Fjell, Thompson needed the design freedom that our custom business cards offer. “I love [TBG’s] options and ability to make custom sizes and finishes,” she said. “Each item is customized perfectly for our jewelry packaging needs.”