Born out of the idea that if people just lit a candle at the end of each day, the unwinding and reconnecting would happen organically, Keap prides itself on creating a product with a purpose.
Keap is a Certified B Corporation, which means it meets the highest standards of social and environmental impact. Based in Kingston, NY, Keap’s candles “are made with regenerative materials and a vision of zero-waste, all while prioritizing connection to our customers and the planet,” said co-owner Stephen Tracy.
As an eco-friendly online printing shop ourselves, we know the value of doing business in the socially responsible way Tracy describes. For Keap, that means using 100% plastic-free packaging, innovative non-adhesive labels so candle jars are easily reusable, a direct-to-consumer subscription service and much more.
For Tracy, it’s a business model that burns bright. “I love that we get to produce something as emotionally resonant as scented candles, which has led to amazing, long-term relationships with our customers (Keapers!)” he said. “In turn, we’re able to have conversations about complex topics with deep meaning, like how companies can create net benefit for the planet and how a small candle company can absolutely do this, too.”