Living Proof is a science-first beauty brand, facing a particular retail challenge. How do they preserve the credibility and distinctiveness of its clinical heritage while creating an experience that feels warm, intuitive, and shoppable? When Living Proof set out to refresh its presence across North American stores, the strategic goal […]
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Winning placement with a national retailer is a significant milestone for an emerging brand. Successfully launching across hundreds of stores is an entirely different challenge. A failed telco launch and delayed rollout were costly mistakes made by Ultrahuman in 2024. Missed compliance deadlines, rejected fixtures, and delays led to lost […]
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reMarkable has an established global retail experience. Expanding into Staples created a different problem. How does a brand adapt that experience to a new retailer, footprint, fixture system, and supply chain while maintaining brand integrity? When executing large-scale store expansions, scaling retail brand standards requires balancing custom fixture design, precise […]
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XBotGo launched into 225+ Best Buy stores with a new technology customers couldn’t experience live. That’s a risky move as the display has to educate, demonstrate value, and build confidence without a functioning product. Founder and CEO, David Tan, of XBotGo said, “Expanding our retail footprint is an important step […]
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How adidas Brought the World Cup to the Neighborhood with The Bernard Group The FIFA World Cup is more than a tournament; it’s a global phenomenon. It’s defined by those electric, breathless moments when the entire world stops to watch a single play, and everyone is glued to the screen. […]
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First impressions are everything. TBG can elevate your brand by creating lasting impressions with captivating branded solutions—from custom apparel and premium incentives to immersive displays. Transform events, employee recognition, and corporate gifting into memorable experiences audiences love. The Power of Thoughtful Branded Solutions 65% of employees and customers feel more […]
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Target wanted to elevate toys into a more experiential, brand-led destination by launching a major initiative to refresh its flagship Fun 101 department. They faced a high-stakes challenge: transforming the retail footprint for one of the most recognizable brands in the world, LEGO. On paper, the goal was ambitious: install […]
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In an era where digital commerce handles transactions with algorithmic speed, physical retail serves a fundamentally different human purpose. A store is not merely a distribution point; it is a physical space governed by human behavior. Too often, the market dismisses visual merchandising as a decorative asset. An exercise in […]
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If you look around modern retail environments today, you will notice a quiet epidemic: playing it safe. In a world plagued by dwindling foot traffic and endless e-commerce scroll, many retail brands default to predictable, low-risk, neutral displays that blend into the background. It feels sensible on a spreadsheet: lower […]
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Selling high-value power tools creates an interesting retail problem: how do you protect expensive demo product without disrupting the customer experience? Many retailers chain power tools to display bays with heavy cables, but they block the display and clutter the bay. Holding a tool reveals its look and feel, but […]
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How do you make a massive splash in the middle of New York’s Times Square? You bring the desert to the city. When haircare brand Dae partnered with The Bernard Group (TBG), they wanted to break away from traditional retail displays and create an experience as premium and memorable as […]
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Brands invest $23B annually in installation services, yet more than $13B is at risk because execution fails at the retail floor level. The root of the problem is treating retail execution like a basic delivery drop-off. That’s why The Bernard Group’s Field Service Team is built with cross-industry talent. While […]
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Large format printing. It can transform a company and should be part of every business’ overall marketing strategy. So what is it really? What’s the benefit? And should you indeed invest in it? Large format goes big – literally – with business signage, banners and displays. It provides your brand […]
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By 2026, “carbon footprint” has transitioned from a simple sustainability metric to a vital financial indicator. Active enforcement of global regulations, such as the EU’s CSRD and California’s SB 253, has forced a new reality upon the retail sector: carbon is now a necessary line item. The Bernard Group (TBG) […]
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In the modern corporate world, an office is more than just a place to work; it is a physical manifestation of a brand’s identity and a tool for navigation. At The Bernard Group (TBG), we specialize in transforming corporate environments through strategic wayfinding and custom signage that balances aesthetic beauty […]
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We are excited to share a major milestone: The Bernard Group and Smartpress have officially relocated to a brand-new, cutting-edge two-building campus in Chanhassen, MN.This move represents more than a new address. It brings our teams, technology, manufacturing, and creative leadership together in one coordinated environment designed for speed, precision, […]
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In Target’s “Bullseye” retail environment, how a product shows up on the sales floor matters just as much as the product itself. The Bernard Group (TBG) collaborates closely with Target, translating ambitious brand concepts into tangible, scalable realities within their retail environment. As one of Target’s VDVP (Vendor Designed, Vendor […]
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In today’s competitive business environment, a distribution center doesn’t just store products. At The Bernard Group, they are strategic command centers built for speed. Our integrated manufacturing and distribution operations are designed to move brands from decision to the floor faster, with fewer handoffs and greater control. By consolidating print […]
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Walk into any Sephora and you are stepping into a meticulously designed world of prestige beauty. For brands competing on the crowded shelves of global giants, having a premier beauty retail partner is a strategic necessity. From the vibrant energy of Amika to the clinical precision of Dr. Jart+, The […]
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Welcome to our living reserve of the trends shaping visual merchandising and branded experiences in 2026. In an era where “viral” lasts a week and “innovation” happens overnight, keeping track of the noise is a full-time job. We’ve done the heavy lifting for you. Every month, we update this blog […]
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Alan Straton leads The Bernard Group’s Color Department. He approaches the Pantone Color of the Year through a practical lens: how it behaves in print, how it performs across materials, and how reliably it can be executed at scale. 2026 Color of the Year: Cloud Dancer (PANTONE 11-4201) is a […]
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From Mockup to Movement: The Making of the Gondola [00:00:03] The “Gandhi” display—a nickname we gave it for short—was hanging in the mock store when Kristy was reviewing it with us. She came up with the brilliant idea to ask, “Can this thing move?” My immediate answer was, “Absolutely, yes. […]
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Partnering for Retail Merchandising Solutions Modern retail is complex, requiring an integrated partner with specialties in retail design, graphic production, fixture manufacturing, kitting, warehousing, logistics, and maintenance. When top brands plan large-scale rollouts, they require a retail partner proficient in all aspects, from concepting to global fulfillment. To help you […]
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The idea that ‘bigger is better’ is popular in experiential marketing. Oversized marketing uses larger-than-life displays and visuals to create bold experiences. This strategy is a type of guerilla marketing, going beyond the expected. However, oversized marketing is different from guerrilla marketing because its larger budget and has a bigger […]
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At The Bernard Group, we believe in being a force for good, not just in our operations and services (like our online division, Smartpress), but also in our commitment to corporate social responsibility (CSR). In 2025, we cultivated partnerships with some impressive local and national charitable organizations. Here, we spotlight […]
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At The Bernard Group, our commitment to sustainable manufacturing extends to every aspect of our operations, including sustainable packaging. So in 2023, we launched a campaign focused on reducing our reliance on virgin plastics and virgin paper-based products in our packing supplies, actively offering eco-packaging alternatives. Explore how our premium […]
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As an environmentally conscious company, we’re always trying to “eco-ify” our products and practices. Our latest commitment to sustainability? Recycled magnets. Recognizing the environmental impact of traditional manufacturing, we’ve transitioned our entire range of five magnet products to utilize eco-friendly materials. Discover why our new sustainable magnet option is attracting […]
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In today’s environmentally conscious landscape, a robust Environmental Management System (EMS) is paramount for any company striving for true eco-friendly operations. At The Bernard Group, a proud carbon neutral business, we don’t just claim environmental responsibility- we actively pursue ambitious sustainability goals. Understanding the high expectations of our clients, we’re […]
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Printing can get a bad rap. Naysayers argue it’s not sustainable and it’s cutting down all our trees. Those things may have been true at one time, but fortunately, times (and processes) have changed. Majorly. With The Bernard Group, you get to partner with the planet to print projects on […]
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As a premium manufacturer, we know providing a wide range of eco-friendly materials isn’t an option – it’s a necessity. At Smartpress, the online division of The Bernard Group, we’re committed to helping future-focused businesses like yours print responsibly. That’s why we’ve expanded our offerings with six new sustainable materials […]
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At The Bernard Group, eco-friendly is a way of life. It’s part of everything we do, no matter how complex. We understand that as conscious consumers, sustainability is also a priority to you. That’s why we’re excited to introduce four brand-new healthier alternative materials to our expanding selection of sustainable […]
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For a client-focused manufacturer like us, a positive HR scorecard means our business is running smoothly and successfully. Our employee-focused metrics prove we are leagues above other manufacturers – a fact that should make you proud for choosing us as your partner. (We’re pleased as punch!) But what does that […]
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At The Bernard Group, believe great design shouldn’t come at the cost of the planet. We’re constantly developing and evolving our production to provide eco-friendly solutions that don’t compromise on quality. One such solution? Our Forest Stewardship Council ® (FSC®) Chain of Custody (CoC) Certification. For marketing concepts and retail […]
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Choosing the right swag for your business isn’t as simple as it sounds. Your company swag ideas have to be useful for both employees and customers – not just look good. Swag comes in all shapes and sizes, but the truly effective items promote your brand while being practical enough […]
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Most corporations prioritize the satisfaction of external shareholders, hedge funds, and institutional investors. At The Bernard Group (TBG), we operate differently. TBG is 100% employee-owned. Our employees are more than just staff; they are the owners, investors, and shareholders of the company. When you choose to partner with us, you […]
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When it comes to business signage, your designs have a dual purpose: to effectively attract customers and look professional. Understanding how to make a business sign that achieves both is a critical task for any business owner. Smartpress, the online division of The Bernard Group, simplifies the process of creating […]
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Choosing the right banner for your marketing and branding efforts can feel overwhelming with so many options available. At Smartpress, the online division of The Bernard Group, we offer a diverse selection of custom banners designed to effectively deliver your message. Whether you’re a small business, non-profit organization, or a […]
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Marketing is crucial for events big and small. Among the most effective and straightforward tools to amplify your message is the step and repeat banner. But what exactly is a step and repeat? The short answer is these banners are branded backdrops. They’re a simple yet powerful asset for boosting […]
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Where you work has a big effect on how you work. At Smartpress, the online division of The Bernard Group, we aimed to create a modern workplace design that went beyond typical office decor. Our solution? A totally custom and interactive timeline wall designed to narrate our company history, highlight our premium […]
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If an image is worth a thousand words, how much can an entire visual marketing strategy say? (Hint: A lot.) We partnered with Custom One to rebrand the Minnesota Wild’s On-the-Glass Club at the Xcel Energy Center, moving beyond print marketing with custom signage and graphics that heighten the whole […]
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With Smartpress, The Bernard Group’s online division, custom wall decals are more than just stickers- they’re a powerful form of custom wall art. Whether you need a subtle message or a large format wall decal that commands attention, we offer sizes from small accents to full wall murals. Plus, we […]
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The Bernard Group is always looking for ways to further assert ourselves as the industry leader in sustainable manufacturing and corporate social responsibility. So in an effort to go carbon neutral and continue to reduce our business’ environmental impact, we’ve partnered with an environmental solutions provider to purchase Renewable Energy […]
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The trade show or conference floor can be overwhelming. So many vendors, so many gimmicks. Get noticed for all the right reasons with our proven trade show booth ideas. From visually striking banners that draw in potential clients to engaging handouts that leave a memorable impression, our trade show marketing […]
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Want to make a lasting impression on your customers, whether they’re loyal fans, new clients, or potential leads? Insert Cards, such as thoughtfully designed cards, make a strong impression. These small additions inside your shipped packaged can yield significant results by fostering stronger customer connections and driving repeat business. Key […]
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In today’s noisy world, finding genuine connection with ourselves and the environment can feel like a challenge. For Keap, a company crafting premium, eco-friendly candles, the answer lies in a simple yet powerful medium: print. Discover how they’re igniting sales and embodying their commitment to sustainability with beautifully designed Saddle […]
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Ready to have your print projects flash before your eyes? With our NEW rose gold foil, that’s literally going to happen. Its warm pink-copper color adds can’t-miss character to print marketing and personal projects alike. It’s now available on all of our Foil Printing products, plus three NEW ones: Foil Postcards, Foil Brochures and Foil […]
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Distinct, polished, stunning. These are the qualities your customers admire in your custom jewelry. Now, imagine your jewelry marketing reflecting that same brilliance. At The Bernard Group, we understand the power of presentation, promotion, and packaging – the three Ps of print marketing that can elevate your brand and drive […]
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To make your print piece truly special, you need a specialty finish. And our newest addition is spot on. Introducing spot gloss, an embellishment that truly brings the wow factor. Similar to clear foil, spot gloss adds an unexpected shine to your print marketing and customized stationery. The result? An […]
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In 2026, sustainability in retail has moved past the “feel good” marketing phrase and into the era of systematic accountability and operational mandate. With California’s landmark environmental policies now in active effect, the retail landscape has shifted from voluntary “green” initiatives to mandatory circularity. At The Bernard Group (TBG), we […]
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At The Bernard Group, being an eco-friendly manufacturer isn’t just a goal- it’s our foundation. We go beyond basic recycled paper and green alternatives, embracing corporate sustainability leadership. Our consistent achievement of the EcoVadis Platinum & Gold sustainability ratings for the sixth consecutive year are testament to this commitment. Liesl Beck, our […]
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With the scent of authentic beer, the allure of savory wurst, the thrill of traditional games, and the lively sounds of live music, one might think Oktoberfest sells itself. But alas, nein! While the call of lederhosen may be strong, your Oktoberfest marketing needs to be even stronger to build […]
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For professional artists and hobbyists alike, making high caliber prints of your creations is essential to keeping your business or side hustle booming. The Bernard Group helps bring this vision to life with the highest quality substrates and color matching that can’t be beat, whether you sell art online, showcase […]
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Holidays often mean two things for your business: a busy few weeks and a boost in sales. And the key to a successful campaign? The right design at the right time. For the Fourth of July, we’re talking patriotic and Americana printing that celebrates the season and engages the community. […]
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The right color attracts the right customer. You know the one – the target customer, the repeat customer, the high-value shopper. In a world of experiential marketing and premium retail displays, color isn’t an aesthetic choice; it’s a silent salesperson. See how specific palettes pair with structural design to create […]
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When you think Retractable Banners, you think event marketing. But with our custom banner printing options like convenient sizes and portability, you’ll also think real estate advertisements, product announcements, visual aids, trade shows and more. In durable, tear-resistant vinyl, our pop-up banners do more than promote. But don’t just take our […]
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When you have an important message to convey, consider a large-scale approach. Lightweight, durable and reusable, custom banners are so versatile and give designers the flexibility to attract attention in a big way. So before you hang up mesh or vinyl banners, take a look at the customization options available to you. […]
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Maximizing marketing ROI demands more than cheap products; it requires a comprehensive, tech-first supplier for true efficiency. Real savings come from a repeatable strategy that eliminates hidden costs like storage and manual inventory, which quickly negate low unit prices. TBG views promotional products not as mere “swag,” but as deliberate, […]
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Metal Prints provide a sleek, architectural upgrade from conventional framing, perfect for enhancing high-end retail environments, corporate offices, or luxury homes. These aluminum prints are created using professional-grade dye sublimation to produce an immersive visual experience, featuring vibrant depth and exceptional high-resolution clarity that helps define the space’s culture or […]
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For manufacturers big and small, print marketing is essential to meeting sales goals and creating brand awareness. With custom catalogs, direct mail marketing, wall art, training collateral and more, the team at Walker Manufacturing Company finds print to be a strategic seed that just keeps growing. Key Takeaways: “Digital delivery is a […]
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Your work environment directly affects your customers, guests and employees. If it’s drab and mundane, productivity and attitude will follow suit. Instead of generic stock photos in traditional frames, create a compelling space that inspires, motivates and excites with SEG Wall Graphics. With custom designs and a simple setup, this […]
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Your business signage begins and ends with a storefront that gets customers in the door, right? Wrong. The way you present your brand, products and services inside and out has a major impact on sales, recognition and ambiance. One key player in your custom signage toolbox? Clear Acrylic Signs. Sophisticated with […]
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When it comes to marketing your brand, the right sign says it all. Whether you’re promoting new products and services at your locations, embarking on an entire business signage refresh or simply soliciting honks for grads in your front yard, our custom signs spread the word. Check out our indoor […]
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While custom magnets obviously make great refrigerator decorations, they’re also essential marketing tools. Whether you hand them out at trade shows, include them in multi-piece marketing packages or offer them as promotional giveaways, we have FIVE types of magnets to ensure your message stays put. And the best part? You […]
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When it comes to signage, you want a message that lasts. Whether for branding, directions or safety, custom Aluminum Signs ensure just that – and look good doing it. For indoor or outdoor use, these durable metal signs add a vintage patina or modern flair to your business in any shape and […]
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Ah, the age-old question: Is print dead or not? As digital marketing expands its reach, business owners want to know if print marketing is worth their time and money. Let us be the ones to put this never-ending duel to rest: No, print is not dead. Yes, it’s most definitely […]
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Pantone Color of the Year 2025 Mocha Mousse is here. Knowing the color of the year is one thing, but actively incorporating this warm, luxe color into your marketing and branding can be especially impactful. To ensure your collateral is relevant but doesn’t look too trendy, we went straight to the experts […]
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To stand out on a crowded convention floor, your exhibition booth design has to be a lot of things: compelling, inviting, persuasive, memorable – the list goes on. Luckily, with help from a manufacturer like The Bernard Group and our online division, Smartpress, your booth can be all those things […]
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For businesses and corporations managing print marketing and branding assets across multiple locations can be a significant challenge. Your solution? Web-to-print software. Smartpress, the online division of The Bernard Group, offers a powerful Marketing on Demand Platform™ (MOD) designed to help you stay on top of everything, from designing and […]
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