Insights in Action

Innovation born out of Design, mastered in Manufacturing, and made to be retail-ready.
Find new ideas and fresh manufacturing techniques to help your business grow.

Packaging Inserts: 7 Ideas (& Tips) to Increase Engagement

Whether you’re shipping products to existing customers, new clients or potential ones, Insert Cards can make a strong impression. As such, packaging inserts are an important marketing strategy you’ll want to consider as you grow your business and brand.

Fan the Flame: Keap’s Sustainable Saddle Stitch Booklets

These days, amidst a constant barrage of noise and chaos, how do you reconnect with yourself and the natural world around you? For the creators of Keap, the answer was simple: candles. But not just any candles – premium candles that are better for the environment. See how they light a fire under their sales with Saddle Stitch Booklets and pour sustainability into each jar.

Introducing Rose Gold Foil: Add Allure to Print Marketing & More

Ready to have your print projects flash before your eyes? With our NEW rose gold foil, that’s literally going to happen. Its warm pink-copper color adds can’t-miss character to print marketing and personal projects alike. It’s now available on all of our Foil Printing products, plus three NEW ones: Foil Postcards, Foil Brochures and Foil Bookmarks. You asked for them, we delivered.

Jewelry Marketing: 3 Ways to Add Bling to Your Business

Distinct, polished, stunning. Three words jewelry insiders love to hear about their custom pieces. Do your online printing with The Bernard Group and you’ll hear them about your jewelry marketing, too. From presentation to promotion to package inserts, see how our three Ps of print marketing advertise more than just accessories. (Oh, and these tips easily translate to any retail industry, regardless of bling or business.)

Introducing Spot Gloss: A Radiant, Reflective Finish

To make your print piece truly special, you need a specialty finish. And our newest addition is spot on. Introducing spot gloss, an embellishment that truly brings the wow factor. Similar to clear foil, spot gloss adds an unexpected shine to your print marketing and customized stationery. The result? An ultra-polished, vibrant look.

Sustainable Signage: 8 Substrates for Planet-Friendly Printing

At The Bernard Group, we pride ourselves on doing the best business in the best way, so we’ve just added lots of new eco-friendly materials to our ever-expanding sustainable printing repertoire. Get ready to do online printing differently and make your strategy a green one with sustainable signage.

Corporate Sustainability: Platinum is Our New Green

It’s no secret we pride ourselves on being an eco-friendly online printer, but for The Bernard Group, that’s the baseline. We go beyond recycled paper and green alternatives to corporate sustainability as a whole. Our EcoVadis sustainability rating just went from Gold to Platinum. Our Director of Corporate Social Responsibility, Liesl Beck, details how we did it.

Color Psychology: How to Use It for Marketing & Sales

The right color attracts the right customer. You know the one – the target customer, the repeat customer, the high-value customer. That’s why color psychology is crucial in print marketing. See how certain tints pair with certain tactics to create the reactions and results you want, plus get insider tips on how to use color effectively from The Bernard Group’s own creative director.

Prost to Print: 5 Ideas for Oktoberfest Marketing (& Other Fall Events!)

With authentic beer, savory wurst, traditional games and live music, Oktoberfest sells itself, right? Nein. While the lure of lederhosen may be strong, your Oktoberfest marketing must be stronger to build awareness for your events and get people in the door. Before you plan for pretzels and polka, promote with our top five print marketing ideas. (Hint: You’ll want them for harvest and fall festivals, too!)