Insights in Action

Innovation born out of Design, mastered in Manufacturing, and made to be retail-ready.
Find new ideas and fresh manufacturing techniques to help your business grow.

Jewelry Marketing: 3 Ways to Add Bling to Your Business

Distinct, polished, stunning. Three words jewelry insiders love to hear about their custom pieces. Do your online printing with The Bernard Group and you’ll hear them about your jewelry marketing, too. From presentation to promotion to package inserts, see how our three Ps of print marketing advertise more than just accessories. (Oh, and these tips easily translate to any retail industry, regardless of bling or business.)

Introducing Spot Gloss: A Radiant, Reflective Finish

To make your print piece truly special, you need a specialty finish. And our newest addition is spot on. Introducing spot gloss, an embellishment that truly brings the wow factor. Similar to clear foil, spot gloss adds an unexpected shine to your print marketing and customized stationery. The result? An ultra-polished, vibrant look.

Sustainable Signage: 8 Substrates for Planet-Friendly Printing

At The Bernard Group, we pride ourselves on doing the best business in the best way, so we’ve just added lots of new eco-friendly materials to our ever-expanding sustainable printing repertoire. Get ready to do online printing differently and make your strategy a green one with sustainable signage.

Corporate Sustainability: Platinum is Our New Green

It’s no secret we pride ourselves on being an eco-friendly manufacturer, but for The Bernard Group, that’s the baseline. We go beyond recycled paper and green alternatives to corporate sustainability as a whole. We’ve maintained our EcoVadis sustainability rating of Platinum for the second year. Our Director of Corporate Social Responsibility, Liesl Beck, details how we did it.

Color Psychology: How to Use It for Marketing & Sales

The right color attracts the right customer. You know the one – the target customer, the repeat customer, the high-value customer. That’s why color psychology is crucial in print marketing. See how certain tints pair with certain tactics to create the reactions and results you want, plus get insider tips on how to use color effectively from The Bernard Group’s own creative director.

Prost to Print: 5 Ideas for Oktoberfest Marketing (& Other Fall Events!)

With authentic beer, savory wurst, traditional games and live music, Oktoberfest sells itself, right? Nein. While the lure of lederhosen may be strong, your Oktoberfest marketing must be stronger to build awareness for your events and get people in the door. Before you plan for pretzels and polka, promote with our top five print marketing ideas. (Hint: You’ll want them for harvest and fall festivals, too!)

Artists Print With The Bernard Group

For professional artists and hobbyists alike, making high caliber prints of your creations is essential to keeping your business or side hustle booming. The Bernard Group helps bring this vision to life with the highest quality substrates and color matching that can’t be beat, whether you sell art online, showcase framed pieces at fairs or market custom prints at expos. Check out our design tips for custom art designed with paper, canvas and metal and use TBG as your secret weapon for artistic success

Patriotic Printing: Design Ideas for Adding Americana into Advertising

Holidays often mean two things for your business: a busy few weeks and a boost in sales. And the key to a successful campaign? The right design at the right time. For the Fourth of July, we’re talking patriotic and Americana printing that celebrates the season and engages the community. From subtle stars and stripes to bold red, white and blue, check out these easy and effective ideas for adding strategic spirit to your Fourth of July signage and print marketing. 

Pop-up Promotion: 5 Ways to Use Retractable Banners

When you think Retractable Banners, you think event marketing. But with our custom banner printing options like convenient sizes and portability, you’ll also think real estate advertisements, product announcements, visual aids, trade shows and more. In durable, tear-resistant vinyl, our pop-up banners do more than promote. But don’t just take our word for it – read on to hear what five of our customers have to say.