A cinematic, high-impact presentation in all stores, rolled out in a tiered package to flagship and premium endcaps plus cost-effective in-line displays. A stunning merge of story-telling, sustainable materials and premium design. Received Bronze at the Shop! OMA Awards in Permanent Hair Care & Skin Care.
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For the relaunch of the iconic Superstar shoe, adidas and The Bernard Group partnered to pitch programmable show-stopping activations into Dick’s Sporting Goods. Concepts went big, literally, with larger-than-life fiberglass shoes, lit runways and bespoke props. TBG designed, developed, built, printed, packed and installed 6 custom-fabricated scene-stealing shoes and curated […]
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Elevating the Dior Women’s presentation in Sephora stores. TBG engineered, prototyped, produced, and provided warehouse logistics, while regularly refreshing graphics to help bring the brands’ aesthetic to life and honoring their sustainable values via recycled content materials, healthier shipping selections, and overall weight reduction in design.
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The Bernard Group partnered with Parachute Home, Cities Market Studio and Target to help launch a first-of-its-kind luxury bedding and bath collaboration. Phase one introduced the brand through an immersive office take-over, Phase two developed and prototyped in-line gondola concepts, and phase three rolled out in-store elements across 89 Target […]
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TBG concepted and produced a delightfully seasonal Cocoa Club shop-in-shop in key flagship Target stores featuring a candy-cane and gingerbread-inspired clubhouse that added hot chocolate fragrance, LED lighting and holiday music! All stores received TBG produced paper pulp hanging snowflakes, Tiny Haus roofs, a moving gondola suspended mid-air and seasonal […]
Read moreThe Bernard Group successfully translated the unique DNA of four powerhouse brands into engaging, tactile branded experiences across the Sephora landscape. Our team expertly navigated diverse visual languages, from the clinical precision of Dr. Jart+, where we deployed sustainable graphics and fixtures for their mask lines, to the vibrant maximalism […]
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Collaboration between Gisou and TBG was invaluable as the brands’ vision of gardens and honey required an elegant touch of beauty balanced with executional perfection in Sephora stores. Our design, engineering, production and logistics teams worked together tirelessly to provide displays that surrounded the product line with that elegance, quality […]
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Goop’s exclusive launch into Target stores began with a successful endcap and landed in a full store rollout in-line. TBG designed, produced and delivered on the metal trays, recycled acrylic dividers and recycled content mag graphics for a thoughtful, sustainable and engaging brand presence in store.
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The idea that “bigger is better” is a driving force in experiential marketing, where oversized marketing uses large, larger-than-life displays to create a powerful psychological impact—grabbing attention instantly and making experiences more memorable. Oversized marketing is all about amplification, using size, spectacle, and immersive storytelling to quickly capture interest, fuel […]
Read moreThe Bernard Group (TBG) partnered with Starkey, a frontrunner in hearing technology, to execute an advanced, high-tech concept. The goal was to transform a flat concept into a multi-dimensional, permanent brand experience at their corporate headquarters. TBG handled the full production and execution of the design, ensuring every material choice […]
Read moreTBG took the lead in transforming T-Mobile’s corporate environment into a safer, more intuitive, and fully compliant workspace. By unifying fragmented signage systems across two major campuses, we didn’t just update graphics, we engineered a sustainable, user-friendly framework for the future of their real estate. The Challenge: Unified Safety & […]
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A sophisticated holiday fragrance display seamlessly blends high-fashion aesthetics with responsibly sourced and recyclable material choices. Architectural design and strategic merchandising successfully increased foot traffic, drove engagement, and solidified market leadership across 149 locations. Key elements included custom-printed paperboard, MDF, hand-painted spheres, and precision-cut details, ensuring both quality and recyclability. […]
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Reimagined The Home Depot’s Portable Power department to provide solutions that open up sightlines, help shoppers navigate more quickly and with ease, welcome guests and immerse them in the product lines’ features and benefits.
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TBG partnered with NTE to design and execute an in-store experience for their NorthStar engine launch. From endcap to in-line and various other touchpoints throughout the multiple store plans, TBG developed a marketing package that helped introduce the product, create excitement and clearly convey features, benefits and services along the […]
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TBG and Kohler partnered to reimagine their retail and merchandising strategy in showrooms across the US and Canada. We designed, produced and delivered all new fixturing to 850 locations, provided warehousing and an online ordering portal and integrated healthier material choices in the recycled acrylics and packaging.
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A suite of sales floor fixturing for AAP’s new store openings includes cashwrap checkout counters, universal carts, perimeter mesh and battery/oil racking. TBG threaded the needle through early phases of this program in design, through production and into warehousing and online ordering. The back of house fixturing is also provided […]
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