Hooked Up!
Reimagined The Home Depot’s Portable Power department to provide solutions that open up sightlines, help shoppers navigate more quickly and with ease, welcome guests and immerse them in the product lines’ features and benefits.
Read moreThe Edition Blog: Projects
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Designed to Inspire and Built to Last
TBG partnered with NTE to design and execute an in-store experience for their NorthStar engine launch. From endcap to in-line and various other touchpoints throughout the multiple store plans, TBG developed a marketing package that helped introduce the product, create excitement and clearly convey features, benefits and services along the […]
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Lasting Showroom Strategy for a Heritage Brand
TBG and Kohler partnered to reimagine their retail and merchandising strategy in showrooms across the US and Canada. We designed, produced and delivered all new fixturing to 850 locations, provided warehousing and an online ordering portal and integrated healthier material choices in the recycled acrylics and packaging.
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Transformative New Store Journey
A suite of sales floor fixturing for AAP’s new store openings includes cashwrap checkout counters, universal carts, perimeter mesh and battery/oil racking. TBG threaded the needle through early phases of this program in design, through production and into warehousing and online ordering. The back of house fixturing is also provided […]
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Back of House NSO Program metal shelving
The suite of sales floor fixtures for AAP’s new store openings includes cashwrap checkout counters, universal carts, perimeter mesh, and battery/oil racking. TBG successfully navigated the early phases of this program, from design through production, to warehousing and online ordering. From value engineering through production, WMS logistics, and online ordering, […]
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Theatrical to Practical Brand Launch
A cinematic, high-impact presentation in all stores, rolled out in a tiered package to flagship and premium endcaps plus cost-effective in-line displays. A stunning merge of story-telling, sustainable materials and premium design. Received Bronze at the Shop! OMA Awards in Permanent Hair Care & Skin Care.
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Ethics and Aesthetics
Elevating the Dior Women’s presentation in Sephora stores. TBG engineered, prototyped, produced, and provided warehouse logistics, while regularly refreshing graphics to help bring the brands’ aesthetic to life and honoring their sustainable values via recycled content materials, healthier shipping selections, and overall weight reduction in design.
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Mindful Retail: Sustainable Test to Rollout
Goop’s exclusive launch into Target stores began with a successful endcap and landed in a full store rollout in-line. TBG designed, produced and delivered on the metal trays, recycled acrylic dividers and recycled content mag graphics for a thoughtful, sustainable and engaging brand presence in store.
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Supersized
The idea that “bigger is better” is a driving force in experiential marketing, where oversized marketing uses large, larger-than-life displays to create a powerful psychological impact—grabbing attention instantly and making experiences more memorable. Oversized marketing is all about amplification, using size, spectacle, and immersive storytelling to quickly capture interest, fuel […]
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Runway to Super Giant Shoes
For the relaunch of the iconic Superstar shoe, adidas and The Bernard Group partnered to pitch programmable show-stopping activations into Dick’s Sporting Goods. Concepts went big, literally, with larger-than-life fiberglass shoes, lit runways and bespoke props. TBG designed, developed, built, printed, packed and installed 6 custom-fabricated scene-stealing shoes and curated […]
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Delightfully Holiday!
TBG concepted and produced a delightfully seasonal Cocoa Club shop-in-shop in key flagship Target stores featuring a candy-cane and gingerbread-inspired clubhouse that added hot chocolate fragrance, LED lighting and holiday music! All stores received TBG produced paper pulp hanging snowflakes, Tiny Haus roofs, a moving gondola suspended mid-air and seasonal […]
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The Art of Multi-Brand Beauty Displays
The Bernard Group successfully translated the unique DNA of four powerhouse brands into engaging, tactile branded experiences across the Sephora landscape. Our team expertly navigated diverse visual languages, from the clinical precision of Dr. Jart+, where we deployed sustainable graphics and fixtures for their mask lines, to the vibrant maximalism […]
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Where Wayfinding Takes Flight
The Brand-Right Lobby (BRL) was a four-year, worldwide initiative to transform Delta’s wayfinding and physical environment, impacting over 200 million customers traveling to 300 destinations in more than 50 countries. Recognizing the lobby as the initial physical customer touchpoint, BRL established a new, consistent system standard for aesthetic, signage, and […]
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Eco-chic Architecture Elevates Holiday Gifting
A sophisticated holiday fragrance display seamlessly blends high-fashion aesthetics with responsibly sourced and recyclable material choices. Architectural design and strategic merchandising successfully increased foot traffic, drove engagement, and solidified market leadership across 149 locations. Key elements included custom-printed paperboard, MDF, hand-painted spheres, and precision-cut details, ensuring both quality and recyclability. […]
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12-Week Shop-In-Shop Journey
Design through delivery for rotating brands in DSG’s Collab space, showcasing temporary merchandising presentations and unique product attributes for a completely immersive shop-in-shop experience. Typically a twelve week journey from providing concepts to production and into installation.
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Transformative and Timeless Travel
Our design team developed a captive story-telling moment for Samsonite in Best Buy, delivering on the essence of the brand’s innovation and durability values while maintaining the presentation within BBY’s in-store guidelines.
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