To launch the official match ball for the ’26 World Cup, adidas partnered with The Bernard Group to bring electrifying stadium energy directly onto the retail floor. The highlight was a theatrical, custom-built 60-inch gumball-machine-inspired ball dispenser, paired with newsstand pedestals that echoed dynamic tournament headlines. TBG designed, developed, coordinated fabrication, and deployed the immersive activation, creating an interactive, high-impact photo opportunity that turned a product launch into an unmissable event for DSG shoppers.