The Bernard Group partnered with Parachute Home, Cities Market Studio and Target to help launch a first-of-its-kind luxury bedding and bath collaboration. Phase one introduced the brand through an immersive office take-over, Phase two developed and prototyped in-line gondola concepts, and phase three rolled out in-store elements across 89 Target stores. This end-to-end effort delivered a cohesive, visually compelling brand experience from winning merch space to multi-planogram concepting and into execution.