Insights in Action

Innovation born out of Design, mastered in Manufacturing, and made to be retail-ready.
Find new ideas and fresh manufacturing techniques to help your business grow.

Packaging Inserts: 7 Ideas (& Tips) to Increase Engagement

Whether you’re shipping products to existing customers, new clients or potential ones, Insert Cards can make a strong impression. As such, packaging inserts are an important marketing strategy you’ll want to consider as you grow your business and brand.

Fan the Flame: Keap’s Sustainable Saddle Stitch Booklets

These days, amidst a constant barrage of noise and chaos, how do you reconnect with yourself and the natural world around you? For the creators of Keap, the answer was simple: candles. But not just any candles – premium candles that are better for the environment. See how they light a fire under their sales with Saddle Stitch Booklets and pour sustainability into each jar.

Introducing Rose Gold Foil: Add Allure to Print Marketing & More

Ready to have your print projects flash before your eyes? With our NEW rose gold foil, that’s literally going to happen. Its warm pink-copper color adds can’t-miss character to print marketing and personal projects alike. It’s now available on all of our Foil Printing products, plus three NEW ones: Foil Postcards, Foil Brochures and Foil Bookmarks. You asked for them, we delivered.

Jewelry Marketing: 3 Ways to Add Bling to Your Business

Distinct, polished, stunning. Three words jewelry insiders love to hear about their custom pieces. Do your online printing with The Bernard Group and you’ll hear them about your jewelry marketing, too. From presentation to promotion to package inserts, see how our three Ps of print marketing advertise more than just accessories. (Oh, and these tips easily translate to any retail industry, regardless of bling or business.)

Introducing Spot Gloss: A Radiant, Reflective Finish

To make your print piece truly special, you need a specialty finish. And our newest addition is spot on. Introducing spot gloss, an embellishment that truly brings the wow factor. Similar to clear foil, spot gloss adds an unexpected shine to your print marketing and customized stationery. The result? An ultra-polished, vibrant look.

Sustainable Signage: 8 Substrates for Planet-Friendly Printing

At The Bernard Group, we pride ourselves on doing the best business in the best way, so we’ve just added lots of new eco-friendly materials to our ever-expanding sustainable printing repertoire. Get ready to do online printing differently and make your strategy a green one with sustainable signage.

Corporate Sustainability: Platinum is Our New Green

It’s no secret we pride ourselves on being an eco-friendly manufacturer, but for The Bernard Group, that’s the baseline. We go beyond recycled paper and green alternatives to corporate sustainability as a whole. We’ve maintained our EcoVadis sustainability rating of Platinum for the second year. Our Director of Corporate Social Responsibility, Liesl Beck, details how we did it.