The idea that “bigger is better” is a driving force in experiential marketing, where oversized marketing uses large, larger-than-life displays to create a powerful psychological impact—grabbing attention instantly and making experiences more memorable. Oversized marketing is all about amplification, using size, spectacle, and immersive storytelling to quickly capture interest, fuel […]
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A sophisticated holiday fragrance display seamlessly blends high-fashion aesthetics with responsibly sourced and recyclable material choices. Architectural design and strategic merchandising successfully increased foot traffic, drove engagement, and solidified market leadership across 149 locations. Key elements included custom-printed paperboard, MDF, hand-painted spheres, and precision-cut details, ensuring both quality and recyclability. […]
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Reimagined The Home Depot’s Portable Power department to provide solutions that open up sightlines, help shoppers navigate more quickly and with ease, welcome guests and immerse them in the product lines’ features and benefits.
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TBG partnered with NTE to design and execute an in-store experience for their NorthStar engine launch. From endcap to in-line and various other touchpoints throughout the multiple store plans, TBG developed a marketing package that helped introduce the product, create excitement and clearly convey features, benefits and services along the […]
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TBG and Kohler partnered to reimagine their retail and merchandising strategy in showrooms across the US and Canada. We designed, produced and delivered all new fixturing to 850 locations, provided warehousing and an online ordering portal and integrated healthier material choices in the recycled acrylics and packaging.
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A suite of sales floor fixturing for AAP’s new store openings includes cashwrap checkout counters, universal carts, perimeter mesh and battery/oil racking. TBG threaded the needle through early phases of this program in design, through production and into warehousing and online ordering. The back of house fixturing is also provided […]
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Our design team developed a captive story-telling moment for Samsonite in Best Buy, delivering on the essence of the brand’s innovation and durability values while maintaining the presentation within BBY’s in-store guidelines.
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The suite of sales floor fixtures for AAP’s new store openings includes cashwrap checkout counters, universal carts, perimeter mesh, and battery/oil racking. TBG successfully navigated the early phases of this program, from design through production, to warehousing and online ordering. From value engineering through production, WMS logistics, and online ordering, […]
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The Brand-Right Lobby (BRL) was a four-year, worldwide initiative to transform Delta’s wayfinding and physical environment, impacting over 200 million customers traveling to 300 destinations in more than 50 countries. Recognizing the lobby as the initial physical customer touchpoint, BRL established a new, consistent system standard for aesthetic, signage, and […]
Read moreTBG took the lead in transforming T-Mobile’s corporate environment into a safer, more intuitive, and fully compliant workspace. By unifying fragmented signage systems across two major campuses, we didn’t just update graphics, we engineered a sustainable, user-friendly framework for the future of their real estate. The Challenge: Unified Safety & […]
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The Bernard Group (TBG) partnered with Starkey, a frontrunner in hearing technology, to execute an advanced, high-tech concept. The goal was to transform a flat concept into a multi-dimensional, permanent brand experience at their corporate headquarters. TBG handled the full production and execution of the design, ensuring every material choice […]
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Design through delivery for rotating brands in DSG’s Collab space, showcasing temporary merchandising presentations and unique product attributes for a completely immersive shop-in-shop experience. Typically a twelve week journey from providing concepts to production and into installation.
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For Tory Burch’s Quarterly Window Program, we bring seasonal storytelling to life across 10–45 storefronts at a time, creating custom layouts, hanging banners, wall graphics, and tiled architectural elements for each campaign. For this story, misty green tiled walls and floors, designed to evoke the serenity and movement of a […]
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Clicks partnered with TBG to create an immersive storytelling experience in Best Buy’s new Theater District — a space designed to educate and inspire shoppers. Drawing from Clicks’ vibrant marketing imagery and aligning with Best Buy’s new design standards, TBG delivered a striking and functional display showcasing Clicks’ new iPhone […]
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Engineering, manufacturing and distribution of reMarkable’s Paper Pro launch in 700 Best Buy locations. Easy to install, durable in high-traffic retail spaces and healthier material choices designed for a brilliant, cohesive brand experience from strategy into a planned take-back program into recycling streams.
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TBG partnered with Razer to design, engineer and produce a best-in-gaming experience in 250 Best Buy stores. Engaging customers on a new level within the category, Razer aimed to double their footprint, present a fully interactive display and allow for easy updates on products and content. The modular approach has […]
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