Clicks partnered with TBG to create an immersive storytelling experience in Best Buy’s new Theater District — a space designed to educate and inspire shoppers. Drawing from Clicks’ vibrant marketing imagery and aligning with Best Buy’s new design standards, TBG delivered a striking and functional display showcasing Clicks’ new iPhone keyboard accessory.
The modular display was built with future product launches in mind, allowing Best Buy employees to easily update graphics and product messaging in-store. Rolled out to 250 stores, TBG provide end-to-end service including design, engineering, development, print, fabrication prototyping and instructions.