Insights in Action

Innovation born out of Design, mastered in Manufacturing and made to be retail-ready.
Find new ideas and fresh manufacturing techniques to help your business grow.
A woman in a black outfit standing in front of different types of banners printed with various marketing messages and designs.

6 Types of Banners for Your Business or Event

With so many types of banners, it can be hard to know which one is best for your marketing and branding. When you design yours with The Bernard Group’s online division Smartpress, you get many options that can easily get the job done.
A man and woman shaking hands in front of a step and repeat banner printed with a green and white design.

What is a Step and Repeat? Why They’re Effective at Any Event

Marketing is crucial for events big and small. One of the best and easiest ways to send your message is with a step and repeat banner. But what is a step and repeat exactly?
Two hands holding a poster above five other signs printed on eco-friendly materials.

Sustainable Signs, Banners & Decor: Introducing 6 Eco-Friendly Materials

As a premium manufacturer, we know providing a wide range of eco friendly materials isn’t an option – it’s a requirement (and one we’re happy to fulfill). With our future-focused clientele in mind, our online division Smartpress added six new materials for sustainable signs, banners and decor. Whether you’re designing marketing for your brick-and-mortar, nonprofit headquarters or office space, we make it easy to print with the planet in mind and profit at the same time.
A custom timeline wall that's part of Smartpress' workplace design.

Workplace Design: How We’re Telling Our Story Through Signage

Where you work has a big effect on how you work. To create a modern workplace design, we went beyond office art with a totally custom timeline wall. The goal was to tell the story of our print division, Smartpress, show off our premium capabilities and instill an even bigger sense of pride in each other and what we work for each day. Here’s how we did it with our various signage products (and how you can do the same).
A group of people sitting and standing in rows in front of a screen that lists the number of boxes of food packed, meals and children fed at Feed My Starving Children.

Social Responsibility in Business: Spotlight on Our Charitable Partners

We love being a force for good in both the way we work and the work we produce. We also know how crucial social responsibility in business is, so it’s been a main focus from the start. And in 2023, we cultivated partnerships with some impressive local and national charitable organizations. Here, we spotlight three of them and see the positive impact a collaboration with The Bernard Group has had on their organizations and communities… and what’s to come in 2024.
Two hands putting a product into a sustainable packaging box printed with Smartpress on the side.

Sustainable Packaging: The Latest in Our Eco Evolution

At The Bernard Group, sustainable manufacturing also means sustainable packaging. So in 2023, we implemented a healthier packaging campaign to reduce virgin plastic and virgin paper-based products in our packing supplies and offer eco-packaging alternatives. See how our premium services continue to evolve with recycled or recyclable packing materials.
The On the Glass Club, with forest wall graphics, red booths and Custom One illuminated on a marquee.

Visual Marketing: How We Went from Ink to Rink

If an image is worth a thousand words, how much can an entire visual marketing strategy say? (Hint: A lot.) We partnered with Custom One to rebrand the Minnesota Wild’s On-the-Glass Club at the Xcel Energy Center, moving beyond print marketing with custom signage and graphics that heighten the whole experience. See how our collaboration created a manufacturing hat trick (and how we can do the same for your business environment).

Custom Wall Decals: See How We Went Big (& Then DIY)

With Smartpress, The Bernard Group’s online division, custom wall decals are more like custom wall art, with sizes from small to wow, that’s covering the whole wall, plus green alternative materials and an easy install for both messaging and decor. And if that’s not enough inspo, Smartpress graphic designer Nate Johannes shows you how wall decals gave our own space an upgrade you won’t believe. (Seriously… it’s larger than life!)
Two hands holding a custom magnet printed with Camp Lakeland.

Recycled Magnets: How We Got Sustainability to Stick

As an environmentally conscious company, we’re always trying to eco-ify our products and practices. The latest one we’re drawn to? Recycled magnets. With five magnet products in our repertoire, we had another opportunity to make the sustainable option the only option – so we did! See why our new eco friendly magnet material is the main attraction.

Green Goals: An Inside Look at Our Environmental Management System

No company can claim to be truly eco-friendly without having an Environmental Management System (EMS). As a carbon neutral, environmentally conscious business, The Bernard Group not only makes the claim, but also backs it up with new and ever more challenging (and rewarding) sustainability goals. Our clients have high expectations, so we’re sharing our 2022 EMS successes and previewing our 2023 priorities.