Insights in Action

Innovation born out of Design, mastered in Manufacturing and made to be retail-ready.
Find new ideas and fresh manufacturing techniques to help your business grow.
A laptop showing Soccer Shots' web-to-print software with print marketing assets next to it.

How Web-to-Print Software Powers Soccer Shots

For businesses and corporations alike, managing your print marketing and branding assets can be challenging, especially if you have multiple locations. Your solution? The web-to-print software from Smartpress, The Bernard Group’s online division.
Two hands holding four brochures printed with Pantone Color of the Year 2025 Mocha Mousse.

Mocha Mousse: Designing with Pantone Color of the Year 2025

Pantone Color of the Year 2025 Mocha Mousse is here. Knowing the color of the year is one thing, but actively incorporating this warm, luxe color into your marketing and branding can be especially impactful.
The Smartpress Adobe MAX exhibition booth design, with backlit signage and cutouts on the sides of the booth.

Exhibition Booth Design Secrets from Adobe MAX 2024

To stand out on a crowded convention floor, your exhibition booth design has to be a lot of things: compelling, inviting, persuasive, memorable – the list goes on. Luckily, with help from a manufacturer The Bernard Group and our online division, Smartpress, your booth can be all those things and more.

 
Three smiling women standing next to a YSL retail fixture in a print production facility.

The Bernard Group’s 2024 HR Scorecard: How We Set the Bar High

For a client-focused manufacturer like us, a positive HR scorecard means our business is running smoothly and successfully. Our employee-focused metrics prove we are leagues above other manufacturers – a fact that should make you proud for choosing us as your partner. (We’re pleased as punch!)
A collection of company swag ideas in solid colors, including a backpack, hoodies, T-shirts and knit hats.

25 Company Swag Ideas for Your Employees & Customers

Choosing the right swag for your business isn’t as simple as it sounds. Your company swag ideas have to be useful for both employees and customers – not just look good.
A business sign printed with an orange lantern graphic and Merit Coffee in white.

How to Make a Business Sign Stand Out

When it comes to business signage, your designs need to do two things: attract customers and look professional. Figuring out how to make a business sign that does both is a challenging task – and one any business owner must be up for.
A woman in a black outfit standing in front of different types of banners printed with various marketing messages and designs.

6 Types of Banners for Your Business or Event

With so many types of banners, it can be hard to know which one is best for your marketing and branding. When you design yours with The Bernard Group’s online division, Smartpress, you get many options that can easily get the job done.
A man and woman shaking hands in front of a step and repeat banner printed with a green and white design.

What is a Step and Repeat? Why They’re Effective at Any Event

Marketing is crucial for events big and small. One of the best and easiest ways to send your message is with a step and repeat banner. But what is a step and repeat exactly?
Two hands holding a poster above five other signs printed on eco-friendly materials.

Sustainable Signs, Banners & Decor: Introducing 6 Eco-Friendly Materials

As a premium manufacturer, we know providing a wide range of eco friendly materials isn’t an option – it’s a requirement (and one we’re happy to fulfill). With our future-focused clientele in mind, our online division, Smartpress, added six new materials for sustainable signs, banners and decor. Whether you’re designing marketing for your brick-and-mortar, nonprofit headquarters or office space, we make it easy to print with the planet in mind and profit at the same time.
A custom timeline wall that's part of Smartpress' workplace design.

Workplace Design: How We’re Telling Our Story Through Signage

Where you work has a big effect on how you work. To create a modern workplace design, we went beyond office art with a totally custom timeline wall. The goal was to tell the story of our print division, Smartpress, show off our premium capabilities and instill an even bigger sense of pride in each other and what we work for each day. Here’s how we did it with our various signage products (and how you can do the same).