Alan Straton leads The Bernard Group’s Color Department. He approaches the Pantone Color of the Year through a practical lens: how it behaves in print, how it performs across materials, and how reliably it can be executed at scale. 2026 Color of the Year: Cloud Dancer (PANTONE 11-4201) is a […]
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Where you work has a big effect on how you work. At Smartpress, the online division of The Bernard Group, we aimed to create a modern workplace design that went beyond typical office decor. Our solution? A totally custom and interactive timeline wall designed to narrate our company history, highlight our premium […]
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Ready to have your print projects flash before your eyes? With our NEW rose gold foil, that’s literally going to happen. Its warm pink-copper color adds can’t-miss character to print marketing and personal projects alike. It’s now available on all of our Foil Printing products, plus three NEW ones: Foil Postcards, Foil Brochures and Foil […]
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Distinct, polished, stunning. These are the qualities your customers admire in your custom jewelry. Now, imagine your jewelry marketing reflecting that same brilliance. At The Bernard Group, we understand the power of presentation, promotion, and packaging – the three Ps of print marketing that can elevate your brand and drive […]
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To make your print piece truly special, you need a specialty finish. And our newest addition is spot on. Introducing spot gloss, an embellishment that truly brings the wow factor. Similar to clear foil, spot gloss adds an unexpected shine to your print marketing and customized stationery. The result? An […]
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With the scent of authentic beer, the allure of savory wurst, the thrill of traditional games, and the lively sounds of live music, one might think Oktoberfest sells itself. But alas, nein! While the call of lederhosen may be strong, your Oktoberfest marketing needs to be even stronger to build […]
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Holidays often mean two things for your business: a busy few weeks and a boost in sales. And the key to a successful campaign? The right design at the right time. For the Fourth of July, we’re talking patriotic and Americana printing that celebrates the season and engages the community. […]
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The right color attracts the right customer. You know the one – the target customer, the repeat customer, the high-value shopper. In a world of experiential marketing and premium retail displays, color isn’t an aesthetic choice; it’s a silent salesperson. See how specific palettes pair with structural design to create […]
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Metal Prints provide a sleek, architectural upgrade from conventional framing, perfect for enhancing high-end retail environments, corporate offices, or luxury homes. These aluminum prints are created using professional-grade dye sublimation to produce an immersive visual experience, featuring vibrant depth and exceptional high-resolution clarity that helps define the space’s culture or […]
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For manufacturers big and small, print marketing is essential to meeting sales goals and creating brand awareness. With custom catalogs, direct mail marketing, wall art, training collateral and more, the team at Walker Manufacturing Company finds print to be a strategic seed that just keeps growing. Key Takeaways: “Digital delivery is a […]
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Your work environment directly affects your customers, guests and employees. If it’s drab and mundane, productivity and attitude will follow suit. Instead of generic stock photos in traditional frames, create a compelling space that inspires, motivates and excites with SEG Wall Graphics. With custom designs and a simple setup, this […]
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Your business signage begins and ends with a storefront that gets customers in the door, right? Wrong. The way you present your brand, products and services inside and out has a major impact on sales, recognition and ambiance. One key player in your custom signage toolbox? Clear Acrylic Signs. Sophisticated with […]
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Pantone Color of the Year 2025 Mocha Mousse is here. Knowing the color of the year is one thing, but actively incorporating this warm, luxe color into your marketing and branding can be especially impactful. To ensure your collateral is relevant but doesn’t look too trendy, we went straight to the experts […]
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