Behr

Replicating Wood Colors & Textures Through Print

 

Behr Paint Company invites its customers to re-embrace imagination, through color. But its retail merchandising was cumbersome and only let shoppers see a few colors at a time. And the more samples you show, the more you sell.

  • Services
    Print. Color Matching. Design. Kitting & Distribution.
  • Material
    Expanded PVC.
  • Number of Stores
    2,000
  • Number of Kits
    7,000
Close up of printed texture on expanded PVC
Close up of printed wood stain colors on expanded PVC.
Concept rendering of Behr wood stain display
Custom Display showing samples of wood stain colors

The Challenge

With more than 700 possible colors of stain to show but a small store footprint, Behr was also struggling with displays that were difficult to install and had a tendency to warp. With more than 2,000 stores to service, they needed a better way.

Designers review concept renders

The Solution

After researching shopper habits, we proposed a lighter, more stable material. By dimensionally printing expanded PVC routed to look like wood, we reimagined Behr’s displays so they are easily installed, don’t warp, and let customers see three times as many colors at a time. We were also able to print the stain information right on the plank, so the customer can easily find the can. We also matched all 773 colors in one-third of the time expected, simulating the colors on three different woods: cedar, pine, and redwood.

A Bernard Group employee color matches wood stain to print.

Takeaways

Tech-forward printing on dimensionally stable PVC that looks and feels like wood — and lets Behr show triple the number of stain colors at a glance. Plus, precise color matching for the full suite of stain options in less than half the time anticipated.