The Edition Blog: Retail Design

Building a Big Toy Experience: How Target Scaled LEGO Brand Impact Nationwide

Target wanted to elevate toys into a more experiential, brand-led destination by launching a major initiative to refresh its flagship Fun 101 department. They faced a high-stakes challenge: transforming the retail footprint for one of the most recognizable brands in the world, LEGO. On paper, the goal was ambitious: install […]
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The Bar Keeps Rising: Why Safe Retail Design is an Expensive Mistake

If you look around modern retail environments today, you will notice a quiet epidemic: playing it safe. In a world plagued by dwindling foot traffic and endless e-commerce scroll, many retail brands default to predictable, low-risk, neutral displays that blend into the background. It feels sensible on a spreadsheet: lower […]
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