To scale adidas Originals Sport across 13 premier retail doors, including flagship locations like Dadeland Mall in Miami and DSG House of Sport stores nationwide, the team engineered and fabricated a modular 25-fixture ecosystem. Translating the athletic heritage of the brand into a premium retail presence, TBG paired machine-knurled metal, polished chrome, and custom cast concrete placards by Concrete Pig with integrated functional rubber resistance bands and closed-loop magnetic graphic substrates. Addressing the architectural and lighting complexities of the Miami flagship, the team developed custom visual motion graphics projected directly onto storefront glazing. Through cost-conscious value engineering and turnkey manufacturing, the deployment delivered durable, high-visibility retail environments on schedule across all 13 national doors.

Read the full case study: Inside the adidas Originals Sport × TBG Retail Rollout