Turnkey retail rollout solutions fail the moment a brand tries to shoehorn off-the-shelf fixtures into custom flagship doors. When standard displays cannot handle the energy of a global sports powerhouse, cookie-cutter retail fixtures show their limits fast. To launch the adidas Originals Sport program across premier retail environments, including flagship doors like Dadeland Mall in Miami and DSG House of Sport locations nationwide, adidas selected The Bernard Group as a single-source partner to translate creative vision into tangible, high-performance retail spaces.
Spanning 25 unique collaborations across 13 key retail doors, this rollout demonstrates what happens when multidisciplinary design, precision engineering, custom fabrication, and digital technology work as a synchronized system.
Here is an inside look at how TBG engineered, produced, and deployed the adidas Originals Sport environment from concept sketch to store floor.
From Concept to Retail Reality: Scaling adidas Originals Sport
Executing a national retail rollout demands aggressive speed and institutional scale without compromising build quality. The adidas Originals Sport project spanned six months of iterative design sprints, followed by an intensive six-week manufacturing and deployment sprint.
TBG delivered an end-to-end turnkey solution covering retail strategy and environment design by our in-house Design Agency, structural engineering and testing in our Prototype Lab, material sourcing, high-precision Print Production, custom fabrication, digital technology integration, and on-site installation with retail merchandising.
To maintain consistency across both Premium flagship doors and Standard retail executions, dedicated cross-functional leads managed every technical detail:
- Account Management: Adam Lucking, Mike Anderson
- Project Management: Ethan Ably, Alex Cordell, Cindy Peterson, Junie Hoff
- 3D Design & Engineering: Joe Vainikka, James Walz, Michael Walz, Sam Henderson
- 2D Visual Design: Elle Fitzpatrick (Collab), James Walz
- Visual Motion Graphics (VMG): Duncan York, Andrew Nosal, Sarah Nyhus, Reed Theship
Tactile Storytelling & Engineering Detail
Great retail design lives in physical details that shoppers can touch, see, and test up close. For adidas Originals Sport, TBG engineered a modular ecosystem manufactured through our domestic Fixture Production facilities, spanning perimeter wall displays, custom floor environments, and modular mannequin round fixtures.
Rather than relying on off-the-shelf components, the design team juxtaposed high-end polished finishes with raw gym-floor textures to capture authentic athletic grit:
- Chrome Kettlebells and Knurled Shoe Fixtures: Crafted with machine-knurled metal and mirror-polished chrome to balance gym-floor weight with luxury retail presentation.
“We wanted the shopper to feel the heritage of sport the moment their hand touches the fixture. Pairing machine-knurled metal and polished chrome allowed us to honor traditional weight-room grit while keeping the overall aesthetic sleek, elevated, and distinctly premium.” — James Walz
- Custom-Printed Athletic Rubber Bands: Integrated directly into wall display systems to add physical dimension and kinetic color to rigid perimeter shelving.
“Integrating functional athletic bands directly into the wall fixtures added unexpected kinetic energy. It broke the monotony of rigid shelving, bringing tactile dimension and bold pops of brand color that invite shoppers to physically interact with the space.” — James Walz
- Cast Concrete Product Placards: Fabricated in close collaboration with Minnesota artisan Alex Cordell of Concrete Pig, introducing raw architectural texture to footwear callouts.
“Concrete brings an honest, unvarnished weight that you simply cannot fake with synthetic materials. It allowed us to translate architectural artisan casting into high-precision retail placards that ground the footwear displays in authentic texture.” — Alex Cordell
- Recycled Magnet Substrates: Sourced with circular sustainability in mind and embedded directly into floor and wall graphic hardware for effortless, damage-free graphic changeouts.
“Sustainability is a core TBG value, driving our commitment to closed-loop magnet manufacturing and circularity.” — Lindy Nolen
Navigating the technical challenges of blending cast concrete, polished chrome, custom acrylics, sports turf, and recycled magnetic materials required deep sourcing networks and rigorous engineering precision, ensuring every element was structurally sound and delivered on schedule.
Spatial Storytelling at Dadeland Mall: Bridging Physical & Digital
The Dadeland Mall Miami location emerged as the flagship highlight of the program, setting a new benchmark for blending physical architecture with dynamic digital media.
To stop foot traffic and maximize window engagement, TBG integrated high-lumen digital projectors casting high-contrast visual motion graphics directly onto store glass surfaces, framed against custom architectural brick finishes.
Behind the media layer, TBG’s internal Visual Motion Graphics group took core adidas brand assets and developed original motion graphics tailored specifically for the geometry and ambient light dynamics of the glass projection system.
Inside the space, that visual kinetic energy carried through to the custom T-Wall installation. TBG engineered and built a high-impact mechanical fan feature wall, pairing intricate 2D graphic fan motifs with dimensional fabrication. Rather than settling for a static perimeter divider, the team turned the structural T-Wall into an active architectural focal point, creating depth, physical motion, and an unmistakable sense of athletic velocity right at the center of the sales floor.
The result was an integrated flagship experience that merged ambient digital storytelling, mechanical detail, and physical environment design.
13 Locations. 25 Collaborations. One Unified Team.
Flawless execution across 13 active retail doors does not happen by accident. It requires seamless coordination across every internal team at TBG, including Product Development, TPOP, Sourcing, Design, Project Management, Account Management, and VMG.
When adidas required a partner capable of executing complex custom elements, such as the Dadeland T-Wall 2D fan execution, and scalable 3D fixture systems across multiple doors simultaneously, TBG provided the single-source agility needed to pull it off.
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Whether you are scaling a multi-store rollout or designing a flagship experience from the ground up, The Bernard Group brings creative vision, engineering depth, and manufacturing excellence under one roof.
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