How Web-to-Print Software Powers Soccer Shots

A laptop showing Soccer Shots' web-to-print software with print marketing assets next to it.

For businesses and corporations alike, managing your print marketing and branding assets can be challenging, especially if you have multiple locations. Your solution? The web-to-print software from Smartpress, The Bernard Group’s online division.

With our Marketing on Demand Platform™ (MOD), you get a print marketing portal that helps you stay on top of everything, from designing and printing your assets to managing inventory and fulfillment. Wondering if it’s the right print management software for you? Dive into the details below and see how Smartpress client Soccer Shots scored big with MOD.

Ready for MOD? Schedule a demo now.

Two hands holding a Soccer Shots brochure next to a laptop showing their web-to-print software.

What is Web to Print?

When we talk about web to print, we’re referring to software (or a platform in MOD’s case) that lets you customize your company’s marketing assets – whether they’re print, digital, promo, apparel, fixtures or more – and then order them all right from there. MOD does that and so much more.

MOD helps streamline your corporate-wide print, marketing and fulfillment needs in one place. It’s designed for distributed enterprises with hundreds, even thousands, of locations, and allows end-users to order print-on-demand marketing collateral and branded merchandise from our distribution facility – all with total brand control.

That’s a mouthful, so let’s break it down further.

MOD’s Print Management Services

When compared to other web-to-print software, MOD stands out with the sheer number and breadth of things you can do with it. Here are just a handful of ways it smooths out your print, marketing and fulfillment process:

Print, download and fulfill assets on demand, from brochures to signage to HR materials, for all locations.
Customize your assets at the local level to provide variable data offers and personalize outreach on a local market basis.
Uphold brand consistency across locations, and adhere to your brand standards across the board.
Store social media assets for your various entities to leverage for their own networks.
Order fixtures for your retail stores or business locations.
Create custom views of assets for different teams: Your MOD platform can look one way for Sales and Marketing, one way for HR, etc.
Control oversight of products or budgets with order approval assignments for administrators.

Get the full rundown of MOD’s capabilities here.

Brand Control with MOD

MOD is a print management solution that ensures your brand is protected and that you have control over it. As a custom printer, we know just how important branding is for visibility, awareness and positioning your business within your industry, so we wouldn’t have MOD any other way.

Here’s why it’s one of the best web to print software options for branding:

Consistency. All of your collateral is in one place (and in the most up-to-date version).
Distributed locations can customize assets per their location and still retain brand standards – win!
You control your corporate brand colors. Since Smartpress prints everything in-house, we ensure those colors are repeatable and consistent across locations.
A simple design process – we can even set up a review and approval structure before your assets go into production.
The ability to promote and offer new products and marketing ideas to all locations.

MOD’s “It” Factor

One of the best things about MOD is that you not only get a convenient platform, but also world-class service from Smartpress’ team. You have your very own account manager who’s available for your exact needs and out-of-the-box ideas. And if you have questions, we get you answers quickly because all of your designs, projects or fixtures are with us. Other web-to-print software is just that: software, but without a (human) helping hand.

Smartpress’ MOD also means you get:

A bigger, flexible tool box: You can change, modify and customize your assets any which way you want.
Diverse reporting options to see what’s working and what your opportunities are.
Freedom. We can give you as much free rein or as much locked-down content as your employees need. Whatever your needs, we can create something that works for you.

Two hands typing on a laptop showing Soccer Shots' print marketing portal with printed assets all around it.

What Types of Business Can Use MOD?

The short answer? All types can use a workflow management system like MOD. But to be more specific, it’s for businesses with a minimum annual spend of $50K on print and collateral. Bigger corporations with a bigger budget? We can handle that, too – all the way up to $50 million (or more!).

Regardless where your business lands, MOD is the online printing platform that saves you time, protects your brand standards and helps you stay organized.

See how MOD helped Insomnia Cookies unify their brand and message.

Q&A w/ Soccer Shots

Of course, we think MOD is the best print management software, but what about our clients? We talked to Brittany Kreider, the director of marketing and communications at Soccer Shots, about why MOD is the ideal solution and what it’s like working with it.

Tell us a little about Soccer Shots. Why is MOD the right fit for your print needs?
“Soccer Shots is a children’s enrichment program comprised of over 340 franchisees across North America. The platform allows the Franchise Support Team to provide customizable templates for all of our franchises to use.”

What are some business challenges you faced that MOD helped resolve?
“Maintaining brand standards is always a challenge within a franchise. The platform allows us to upload branded templates that our franchisees can customize to meet their needs. They can switch out the text and images to fit their local market, while still adhering to the Soccer Shots brand guidelines.”

What features do you like most about MOD?
“We love that the templates are customizable and easy to use. We also love professional print quality. We trust that all printed materials will meet our standards.”

What are tips or tricks you’ve found for getting the best results from MOD?
“In cases where the templates might not work for a franchisee, we’ve created a system for uploading any custom artwork that our team creates so the franchisee can still print through the site. All of our printed materials are consistent with the specs we set up [and] colors match our brand standards.”

How often do you interact with Smartpress’ team? What role do they play?
“We meet monthly with the team. We email every few days with our representatives. Andrew helps when we have a custom print order. Rachel and Barb help with getting new templates on the site and troubleshooting any issues that arise.”

What feedback have you received from your employees about MOD?
“Franchisees find the site easy to use and appreciate the customization options.”

What impresses you most about the final printed products and Smartpress?
“All of our printed materials are consistent with the specs we set up [and] colors match our brand standards. We know what to expect every time a franchisee places an order, which helps us to adhere to our brand guidelines.”

Don’t need a full MOD platform? Check out My Products templates.

Two hands holding a Soccer Shots flyer with matching business cards, brochures, flyers and coffee mugs around it.

Manage Your Marketing Collateral with Smartpress & The Bernard Group

With Smartpress’ Marketing on Demand Platform, managing your print and promo collateral has never been easier. For large-scale corporations to commercial enterprises and anything in between, web-to-print software like this takes the work out of all those logistics, saves you and your team time and ensures you stay within your budget and branding. What more could you want?