For businesses and corporations managing print marketing and branding assets across multiple locations can be a significant challenge. Your solution? Web-to-print software. Smartpress, the online division of The Bernard Group, offers a powerful Marketing on Demand Platform™ (MOD) designed to help you stay on top of everything, from designing and printing your assets to managing inventory and fulfillment.
Wondering if it’s the right print management software for you? Dive into the details below and see how Smartpress client Soccer Shots scored big with MOD.
Ready for MOD? Schedule a demo now.
What is Web to Print?
Understanding Web-to-Print Platforms: Web-to-print refers to software, or in MOD’s case, a comprehensive platform, that empowers you to customize your company’s marketing assets – including print, digital, promo, apparel, fixtures or more – and order them all conveniently online. MOD goes beyond basic online printing, offering a complete marketing collateral management solution.
MOD helps streamline your corporate-wide print, marketing and fulfillment needs in a centralized platform. It’s designed for distributed enterprises with numerous locations, enabling end-users to order print-on-demand marketing collateral and branded merchandise from our distribution facility while maintaining total brand control.
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How MOD Simplifies Your Print and Marketing Workflow
When compared to other web-to-print software, MOD stands out with the sheer number and breadth of things you can do with it. Here are just a handful of ways it smooths out your print, marketing and fulfillment process:
- Print, download and fulfill a wide range of marketing materials on demand, including brochures, signage, HR documents, for all your locations.
- Customize your assets at the local level to provide variable data printing, allowing for personalized outreach within specific markets while maintaining overall brand guidelines.
- Maintain brand consistency across all locations by centralizing your assets and enforcing brand standards.
- Store social media assets for your various entities to leverage for their own online networks.
- Order and manage fixtures for all your retail stores or business locations.
- Create customized asset views tailored to different teams (e.g., Sales, Marketing, HR), improving user experience and efficiency.
- Control oversight of products or budgets with order approval assignments for administrators.
Get the full rundown of MOD’s capabilities here.
Maintain Strong Brand Control with Our Web-to-Print Solution
MOD is a print management solution that ensures your brand is protected and that you have control over it. As a custom printer, we know just how important branding is for visibility, awareness and positioning your business within your industry, so we wouldn’t have MOD any other way.
Here’s why it’s one of the best web to print software options for branding:
- Centralized access ensures all your marketing collateral is in one easily accessible place, with the most up-to-date version.
- Empower distributed locations to personalize marketing materials while adhering to core brand standards- a win-win for localized marketing and brand integrity!
- Benefit from our in-house printing expertise to guarantee repeatable and consistent corporate brand colors.
- Simplify the design process with optional review and approval workflows.
- Easily promote new products and marketing initiatives across all locations.
The Unique Advantages of MOD
One of the best things about MOD is that you not only get a convenient platform, but also world-class service from Smartpress’ team. You have your very own account manager who’s available for your exact needs and out-of-the-box ideas. And if you have questions, we get you answers quickly because all of your designs, projects or fixtures are with us. Other web-to-print software is just that: software, but without a (human) helping hand.
Smartpress’ MOD also means you get:
- A bigger, flexible tool box: You can change, modify and customize your assets any which way you want.
- Diverse reporting options to see what’s working and what your opportunities are.
- Freedom. We can give you as much free rein or as much locked-down content as your employees need. Whatever your needs, we can create something that works for you.
Who Benefits from Our Web-to-Print Platform?
The short answer? All types of businesses can benefit from a workflow management system like MOD. But to be more specific, it’s for businesses with a minimum annual spend of $50K on print and collateral. Bigger corporations with a bigger budget? We can handle that, too – all the way up to $50 million (or more!).
Regardless of where your business lands, MOD is the online printing platform that saves you time, protects your brand standards and helps you stay organized.
See how MOD helped Norton NNL with their Executive Box.
Q&A with Soccer Shots
Of course, we think MOD is the best print management software, but what about our clients? We talked to Brittany Kreider, the director of marketing and communications at Soccer Shots, about why MOD is the ideal solution and what it’s like working with it.
Tell us a little about Soccer Shots. Why is MOD the right fit for your print needs?
“Soccer Shots is a children’s enrichment program comprised of over 340 franchisees across North America. The platform allows the Franchise Support Team to provide customizable templates for all of our franchises to use.”
What are some business challenges you faced that MOD helped resolve?
“Maintaining brand standards is always a challenge within a franchise. The platform allows us to upload branded templates that our franchisees can customize to meet their needs. They can switch out the text and images to fit their local market, while still adhering to the Soccer Shots brand guidelines.”
What features do you like most about MOD?
“We love that the templates are customizable and easy to use. We also love professional print quality. We trust that all printed materials will meet our standards.”
What are tips or tricks you’ve found for getting the best results from MOD?
“In cases where the templates might not work for a franchisee, we’ve created a system for uploading any custom artwork that our team creates so the franchisee can still print through the site. All of our printed materials are consistent with the specs we set up [and] colors match our brand standards.”
How often do you interact with Smartpress’ team? What role do they play?
“We meet monthly with the team. We email every few days with our representatives. Andrew helps when we have a custom print order. Rachel and Barb help with getting new templates on the site and troubleshooting any issues that arise.”
What feedback have you received from your employees about MOD?
“Franchisees find the site easy to use and appreciate the customization options.”
What impresses you most about the final printed products and Smartpress?
“All of our printed materials are consistent with the specs we set up [and] colors match our brand standards. We know what to expect every time a franchisee places an order, which helps us to adhere to our brand guidelines.”
Don’t need a full MOD platform? Check out My Products templates.
Streamline Your Marketing Collateral with The Bernard Group & Smartpress
Managing your marketing collateral just got a whole lot easier. With Smartpress’ Marketing on Demand Platform, we help you handle all your print and promo logistics seamlessly. This web-to-print software is perfect for businesses of all sizes, from corporations to commercial enterprises. It saves you time, keeps you on budget, and ensures your branding is always on point.
For a deeper dive into the exceptional branded solutions we create, explore our dedicated section on Branded Solutions.