If you look around modern retail environments today, you will notice a quiet epidemic: playing it safe. In a world plagued by dwindling foot traffic and endless e-commerce scroll, many retail brands default to predictable, low-risk, neutral displays that blend into the background. It feels sensible on a spreadsheet: lower […]
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Selling high-value power tools creates an interesting retail problem: how do you protect expensive demo product without disrupting the customer experience? Many retailers chain power tools to display bays with heavy cables, but they block the display and clutter the bay. Holding a tool reveals its look and feel, but […]
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Brands invest $23B annually in installation services, yet more than $13B is at risk because execution fails at the retail floor level. The root of the problem is treating retail execution like a basic delivery drop-off. That’s why The Bernard Group’s Field Service Team is built with cross-industry talent. While […]
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The idea that ‘bigger is better’ is popular in experiential marketing. Oversized marketing uses larger-than-life displays and visuals to create bold experiences. This strategy is a type of guerilla marketing, going beyond the expected. However, oversized marketing is different from guerrilla marketing because its larger budget and has a bigger […]
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