The Edition Blog: Adidas Giant Shoe

From Production Floor to Retail Floor: How The Bernard Group Does Installation & Logistics Differently

Brands invest $23B annually in installation services, yet more than $13B is at risk because execution fails at the retail floor level. The root of the problem is treating retail execution like a basic delivery drop-off. That’s why The Bernard Group’s Field Service Team is built with cross-industry talent. While […]
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Oversized Marketing: Giant Displays for Brand Experiences

The idea that ‘bigger is better’ is popular in experiential marketing. Oversized marketing uses larger-than-life displays and visuals to create bold experiences. This strategy is a type of guerilla marketing, going beyond the expected. However, oversized marketing is different from guerrilla marketing because its larger budget and has a bigger […]
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