TBG partnered with Razer to design, engineer and produce a best-in-gaming experience in 250 Best Buy stores. Engaging customers on a new level within the category, Razer aimed to double their footprint, present a fully interactive display and allow for easy updates on products and content. The modular approach has the ability to scale from 4’ to 8’, included custom metal and acrylic work, LED lighting, a customized media player and electronics, neon printed magnetic graphics and high def long ratio monitors..