For the relaunch of the iconic Superstar shoe, adidas and The Bernard Group partnered to pitch programmable show-stopping activations into Dick’s Sporting Goods. Concepts went big, literally, with larger-than-life fiberglass shoes, lit runways and bespoke props. TBG designed, developed, built, printed, packed and installed 25 custom-fabricated scene-stealing shoes and curated displays, drawing in DSG athletes with a photo opp as they pick up their latest adidas streetwear.