Insomnia Cookies (IC), a brand known for satisfying late-night cravings with a rotating menu of specialty cookies, collaborated with TBG to support its swift expansion into new markets. TBG’s role was to manage IC’s international marketing efforts and ensure the consistency and integrity of the global brand.

TBG leveraged its proprietary Marketing on Demand (MOD) platform to empower IC’s global marketing efforts. MOD ensures brand consistency across all materials while simultaneously allowing for essential localization, enabling the creation of tailored campaigns that resonate with specific regional consumer bases.

The Results:

• 24% Average Revenue Growth since 2022.
• Enabled expansion and consistent brand delivery in 3 operating countries.
• Facilitated daily collaboration through a dedicated TBG team for streamlined global/local execution.
• Empowered localized marketing campaigns via the Marketing on Demand (MOD) platform.