From Compliance to Conversion
Ultrahuman
Best Buy
To relaunch smart ring innovator Ultrahuman across national retail following earlier launch delays and strict compliance hurdles, The Bernard Group engineered, manufactured, and deployed an agile, high-performing display system within top-tier electronics retailers. Designed to integrate cleanly into standard two-foot in-line wearable technology sections, TBG balanced high-touch shopper trial with asset protection by securing live Ring Pro hardware, active chargers, and a 10-size sizing module equipped with custom mechanical retractors. Utilizing full-coverage steel-base construction paired with swappable high-grade magnetic graphics and modular main risers, the system enables rapid in-store messaging updates and future SKU rollouts without structural redesigns. By uniting industrial design, prototype testing, precision metal fabrication, assembly, and direct-to-store logistics under one roof, TBG eliminated compliance risks, strictly adhered to rigorous big-box footprint mandates, and delivered an adaptable retail platform engineered to evolve alongside fast-moving consumer hardware.
Read the full case study: From Emerging Brand to National Retail: How Ultrahuman Built for Scale
To relaunch smart ring innovator Ultrahuman across national retail following earlier launch delays and strict compliance hurdles, The Bernard Group engineered, manufactured, and deployed an agile, high-performing display system within top-tier electronics retailers. Designed to integrate cleanly into standard two-foot in-line wearable technology sections, TBG balanced high-touch shopper trial with asset protection by securing live Ring Pro hardware, active chargers, and a 10-size sizing module equipped with custom mechanical retractors. Utilizing full-coverage steel-base construction paired with swappable high-grade magnetic graphics and modular main risers, the system enables rapid in-store messaging updates and future SKU rollouts without structural redesigns. By uniting industrial design, prototype testing, precision metal fabrication, assembly, and direct-to-store logistics under one roof, TBG eliminated compliance risks, strictly adhered to rigorous big-box footprint mandates, and delivered an adaptable retail platform engineered to evolve alongside fast-moving consumer hardware.
Read the full case study: From Emerging Brand to National Retail: How Ultrahuman Built for Scale