XBotGo launched into 225+ Best Buy stores with a new technology customers couldn’t experience live. That’s a risky move as the display has to educate, demonstrate value, and build confidence without a functioning product. Founder and CEO, David Tan, of XBotGo said, “Expanding our retail footprint is an important step […]
Read more
Target wanted to elevate toys into a more experiential, brand-led destination by launching a major initiative to refresh its flagship Fun 101 department. They faced a high-stakes challenge: transforming the retail footprint for one of the most recognizable brands in the world, LEGO. On paper, the goal was ambitious: install […]
Read more
Brands invest $23B annually in installation services, yet more than $13B is at risk because execution fails at the retail floor level. The root of the problem is treating retail execution like a basic delivery drop-off. That’s why The Bernard Group’s Field Service Team is built with cross-industry talent. While […]
Read more