Patagonia in DSG

• Wood: Blue Beetle Kill Pine – a gorgeous eco-friendly wood that had been devastated by the blue beetle, leaving behind millions of fallen trees with a beautifully colored “stain”
• Metal: Cold-rolled steel for strength and longevity in retail
• Finish: Water-based clear coat finish on metal and wood
• Graphics: Paper-based, rigid board and 100% recyclable
• Rendering to engineering to rollout in less than two months in approx. 300 stores