TBG & adidas Brought the World Cup to the Neighborhood
adidas
Dick's Sporting Goods
When TBG partnered with adidas, our challenge wasn’t just to celebrate the scale of the World Cup—it was to translate that massive stadium energy into intimate, daily, fan-first experiences. We wanted to celebrate the unique identity of each competing team while uniting a highly diverse fan base across North America’s host cities.
Our guiding philosophy? Good design naturally creates community. We anchored our retail activations in the warmth of classic bodegas and newsstands. We designed these spaces with a sense of heritage, crafted to feel as though they have stood the test of time. To tap into the inner child of every fan, we also introduced an oversized mini-ball dispenser, providing a tangible, nostalgic moment that brought a sense of pure play back to the soccer experience.
When TBG partnered with adidas, our challenge wasn’t just to celebrate the scale of the World Cup—it was to translate that massive stadium energy into intimate, daily, fan-first experiences. We wanted to celebrate the unique identity of each competing team while uniting a highly diverse fan base across North America’s host cities.
Our guiding philosophy? Good design naturally creates community. We anchored our retail activations in the warmth of classic bodegas and newsstands. We designed these spaces with a sense of heritage, crafted to feel as though they have stood the test of time. To tap into the inner child of every fan, we also introduced an oversized mini-ball dispenser, providing a tangible, nostalgic moment that brought a sense of pure play back to the soccer experience.