The trade show or conference floor can be overwhelming. So many vendors, so many gimmicks. Get noticed for all the right reasons with our proven trade show booth ideas. From visually striking banners that draw in potential clients to engaging handouts that leave a memorable impression, our trade show marketing strategies ensure your presence is not only successful but also effectively showcases your brand.
6 Ideas for the Booth
The booth is the end-all, be-all of trade shows and conferences. No matter what industry you’re in, no matter how big your business, the booth is where the magic happens. Because of this, it’s crucial you spend time thinking about your presentation – it’s your business’ branding, values and culture all in one trade show display.
Here are the six essential ideas to create a powerful impact:
Hanging Banner
The first thing attendees often notice upon entering a trade show or conference is the array of banners. Ensure yours commands attention with professionally designed Hanging Banners. Available in durable mesh and vinyl options with double-sided printing and easy installation features (including grommets, webbing, pole pockets, and dowels), these trade show banners make a bold initial statement for your brand.
Retractable Banners
A successful conference or trade show booth display needs to capture the attention of passersby. Retractable Banners, also known as pop-up banners, are a versatile marketing tool for this purpose. Easy to set up and transport, these durable banners feature vibrant color reproduction on smooth vinyl with a professional matte finish, perfect for delivering a concise overview of your business and key offerings.
Hint: Our pop-up banners do more than promote. But don’t just take our word for it: Pop-Up Promotions: 5 Ways to Use Retractable Banners.
Step and Repeat Banners
While trade show marketing is serious business, creating a fun and engaging atmosphere at your booth is equally important. Encourage interaction and social media buzz with custom Step and Repeat Banner. These matte vinyl backdrops, available in various sizes and designs, and ideal for showcasing your logo and generating brand visibility as attendees share their photos online.
Hint: Ready to elevate your event marketing? Learn What is a Step and Repeat Banner? Why They’re Effective at Any Event.
Feather Flags
Attendance can be a double-edged sword. You want people to show up, but the more they do, the more your marketing can get covered up. Custom Feather Flags are an excellent solution. Reaching heights of up to 17 feet, these dynamic flags guarantee visibility. Choose from razor, sabre and teardrop shapes with single- or double-sided printing to maximize brand recognition. With dye sublimation printing, your design and details will truly stun from every angle.
Table Throws
People aren’t just looking up and around your booth, they’re looking down at your table, too. Custom Table Throws in 6-foot and 8-foot sizes create a professional foundation for your display and provide another valuable branding opportunity. Design yours with a repeating logo or a simple, prominent display of your business name. Made from machine-washable polyester material, these branded tableclothes offer a polished presentation for multiple events.
Table Tents
Even as you begin to build those client connections, it’s still important to have print marketing that’s easy to digest at your (and their) fingertips. For trade show tabletop displays, we turn to Table Tents. Perfecting for highlighting services, showcasing products, or reinforcing your brand message, table tent printing allows for a concise communication at attendees’ fingertips. Utilize features like Versions to efficiently print multiple tents with varied content in a single order.
Hint: Wondering about design templates for all these essentials? As a customer-focused online printing shop, we’ve got your back: Layout Guides.
5 Ideas for Networking
Time is a precious commodity at a trade show or conference. Attendees have it, your job is to get it – and you can’t win their business if you can’t hold their attention. Entice potential clients to do more than pause at your booth with print marketing materials and trade show supplies they’ll want to take with them:
Brochures
When you think of conference collateral and promotional items, think custom Brochures, They’re a must-have. Offering numerous folds and options like perforation for tear-off discounts, professional brochure printing ensures your takeaways are informative and engaging. Consider Designer Folds like the Square Folded Cross or Tri-Fold Pocket Mailer to create a lasting impression and even hold other marketing materials.
Catalogs
No part of your trade show printing can be overlooked, especially the Catalogs clients take with them. With a saddle stitched binding, they can be product catalogs with vibrant imagery and minimal text, wholesale catalogs with pricing and detailed specs or lookbooks that create an entire experience on the page. Our diverse catalog printing options, including various formats and premium finishes, help position your brand as a leader in your industry.
Rack Cards
If your booth is buzzing (and we hope it is), you may not be able to talk with every person who stops by. Make it easy for them to still get to know you with grab-and-go options like Rack Cards. This is one of the most effective conference or trade show booth ideas for providing key information at a glance. Utilize both sides to present detailed product descriptions or highlight your superior services. Enhance their impact with premium finishes like UV coatings or the velvety-smooth Soft Touch laminate.
Sell Sheets
Another option for marketing on the move is trade show flyers made with our Sell Sheets, functioning as informative trade show flyers. Keeping a stack readily available on your table allows attendees to easily take away essential information about your products or services. With a wide range of paper options, including eco-friendly recycled stocks, you can also communicate your company’s values.
Business Cards
We can’t talk about conference networking without talking about custom Business Cards. This enduring staple remains a highly effective way to exchange contact information and make a personal connection. Elevate your business card printing with our premium services like white ink, laser-cut logos, custom shapes and foil accents. Consider adding a QR code linking to your website or a special promotion.
Hint: Ready to design your conference or trade show supplies? Our Support Center has all the product FAQ you need to know.
Use The Bernard Group & Smartpress for Your Next Trade Show
Conferences and trade shows are valuable resources for not only direct sales, but also positioning your brand as a leader among your industry peers. From attention-grabbing banners to informative brochures and memorable business cards, strategic planning and effective execution will help you attract attendees, generate valuable leads, and ultimately achieve your marketing goals.
Hint: Want to print custom lanyards? We can do that, too! Just reach out for a Custom Quote.