By 2026, “carbon footprint” has transitioned from a simple sustainability metric to a vital financial indicator. Active enforcement of global regulations, such as the EU’s CSRD and California’s SB 253, has forced a new reality upon the retail sector: carbon is now a necessary line item. Liesl Beck, Director of […]
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In the modern corporate world, an office is more than just a place to work; it is a physical manifestation of a brand’s identity and a tool for navigation. At The Bernard Group (TBG), we specialize in transforming corporate environments through strategic wayfinding and custom signage that balances aesthetic beauty […]
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We are excited to share a major milestone: The Bernard Group and Smartpress have officially relocated to a brand-new, cutting-edge two-building campus in Chanhassen, MN.This move represents more than a new address. It brings our teams, technology, manufacturing, and creative leadership together in one coordinated environment designed for speed, precision, […]
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In Target’s “Bullseye” retail environment, how a product shows up on the sales floor matters just as much as the product itself. The Bernard Group (TBG) collaborates closely with Target, translating ambitious brand concepts into tangible, scalable realities within their retail environment. As one of Target’s VDVP (Vendor Designed, Vendor […]
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In today’s competitive business environment, a distribution center doesn’t just store products. At The Bernard Group, they are strategic command centers built for speed. Our integrated manufacturing and distribution operations are designed to move brands from decision to the floor faster, with fewer handoffs and greater control. By consolidating print […]
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Walk into any Sephora and you are stepping into a meticulously designed world of prestige beauty. For brands competing on the crowded shelves of global giants, having a premier beauty retail partner is a strategic necessity. From the vibrant energy of Amika to the clinical precision of Dr. Jart+, The […]
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Welcome to our living reserve of the trends shaping visual merchandising and branded experiences in 2026. In an era where “viral” lasts a week and “innovation” happens overnight, keeping track of the noise is a full-time job. We’ve done the heavy lifting for you. Every month, we update this blog […]
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Alan Straton leads The Bernard Group’s Color Department. He approaches the Pantone Color of the Year through a practical lens: how it behaves in print, how it performs across materials, and how reliably it can be executed at scale. 2026 Color of the Year: Cloud Dancer (PANTONE 11-4201) is a […]
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From Mockup to Movement: The Making of the Gondola [00:00:03] The “Gandhi” display—a nickname we gave it for short—was hanging in the mock store when Kristy was reviewing it with us. She came up with the brilliant idea to ask, “Can this thing move?” My immediate answer was, “Absolutely, yes. […]
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Partnering for Retail Merchandising Solutions Modern retail is complex, requiring an integrated partner with specialties in retail design, graphic production, fixture manufacturing, kitting, warehousing, logistics, and maintenance. When top brands plan large-scale rollouts, they require a retail partner proficient in all aspects, from concepting to global fulfillment. To help you […]
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The idea that ‘bigger is better’ is popular in experiential marketing. Oversized marketing uses larger-than-life displays and visuals to create bold experiences. This strategy is a type of guerilla marketing, going beyond the expected. However, oversized marketing is different from guerrilla marketing because its larger budget and has a bigger […]
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In 2026, sustainability in retail has moved past the “feel good” marketing phrase and into the era of systematic accountability and operational mandate. With California’s landmark environmental policies now in active effect, the retail landscape has shifted from voluntary “green” initiatives to mandatory circularity. At The Bernard Group (TBG), we […]
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