As a Valentine’s Day window promotion, the client wanted to display their featured products in a giant candy box. The display needed to be produced in several sizes to accommodate multiple sized store windows. It was necessary for the display to ship knock down and to be easily assembled by store personnel.
The Bernard Group designed and engineered a corrugated structure that could ship in multiple pieces. Each heart was created in halves and anchored together with a series of tabs that were fastened together. The interior of the display was created to conceal the fasteners and also to hold the ribbed corrugated paper that was die cut to look like paper cups. Product icons were digitally printed on styrene and mounted to standoffs inside the cups to create a 3D effect. Full color instructions were provided for easy assembly.