Caribou Coffee wanted to re-merchandise their existing display fixture in a fun and unique way. The challenge was to give new life to their featured piece of furniture by developing a re-cladding solution that would convey their messaging and product information. Methods of production and materials were undetermined. The sign kit needed to be easy to assemble at store level and competitively bid.
The 48” x 10” topper was developed to add dimension, joins the two-part merchandising fixture under a single masthead. The stylized header with pop-off caribou is printed on 1 mil and 3 mil styrene with foam spacer blocks. The header mounts to the bookcase via custom stand-off hardware that fits an existing rail on the fixture.
Mini display diorama-like windows are 24pt printed card stock that feature lifestyle imagery and thematic messaging, while the window highlights the featured product. This insert display is a knock-down box that pops up and fits into the bookcase shelf
Shelf talkers are made of heat-bent clear .030 PETG and hold .030 styrene 4c printed message strips that convey product information and specific product placement, creating a uniform merchandising system chain-wide.
This sign kit rolled out to over 400 Caribou Coffee stores nationwide with easy-to-assemble instructions. The client was very pleased, and the program will refresh seasonally.