To develop a window program that introduced dimension and texture to a normally 2-D graphics presentation. The spring window launch needed to be a coordinated color statement and utilize the existing hanging system. Because spring is a time-sensitive progression of product introductions it was important that this first of three windows be completed on time, we had 21 days.
The window display centers around two digitally printed PETG panels with partially cutout hearts that are hand-formed to create a “butterfly” effect to the sign surface. Additional ultra board hanging pads printed in matching color gradations complete the collection of collateral. All are fitted to hang from the in-store ceiling system with monofilament hangers and s-hooks.