To convert a vintage theatre lobby into a fashion showroom for Kate Spade, with only one day lead time. The space would play host to the fashion media during New York’s Fashion Week. Color matching was critical. At the end of the night the space needed to be returned to its original condition unblemished.
The Bernard Group produced digitally printed vinyl wall graphics & murals to be applied to the interior space. Fashion illustrations, calligraphy text and large polka dots were all matched to color swatches aligned with the fashion launch.
Matte black vinyl strips were applied to columns and risers that acted as platforms for models. First and second surface vinyl window graphics and backlit signs were repurposed within the vintage theatre space. Bold black and white stripes on the exterior sidewalk were cut from a removable vinyl floor graphic material with an anti-slip laminate.
All of the materials were pre-engineered with removable adhesives to leave no residue or damage to any of the historic property surfaces.
The event was a hit. Press and Bloggers from WWD to Vanity Fair published images from the branded environment across the US.