The visual team at TH worked with The Bernard Group to create a full program of dimensional cabanas that brought the initial drawing to full scale. The Tommy Hilfiger’s Spring Summer Décor plan was inspired by Mr. Hilfiger’s personal sketches.
The Cabanas were built in a variety of configurations and purposes. Print and hand painted surfaces, wood and PVC construction materials all came together for a family of visual display elements.
The management and execution of the detailed distribution plan was the final “unseen” portion of the program. The logistics of this roll-out included international distribution, specialized kitting and crating by store with multiple carriers to meet the time sensitive launch.
Creative concept was developed and engineered from original client sketches.
Value engineered to add efficiency to manufacturing and installation at store level:
- KD construction methods
- Lighter weight PVC version
- Store specific kitting and shipping
Mixed material print and fabrication:
- Printed PVC
- Painted wood fabrication
- Wood cabinetwork